Bacardí adds coconut rum to UK portfolio

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Bacardí is debuting a new white rum infused with coconut flavours to the UK market.

Arriving just in time for summer, Bacardí Coconut aims to transport drinkers to a tropical paradise. The spirit’s “intense yet distinctive” taste of fresh coconut “carries a rich aroma”, said to be synonymous with the classic island vibe of Bacardí.

According to Bacardí, the new flavoured rum is best enjoyed with a tropical mixer like pineapple juice or used in a cocktail such as Piña Colada.

The introduction of Bacardí Coconut follows the launch of Bacardí Spiced earlier this year and Bacardí Ginger in 2018, and comes as the global demand for flavoured rums continues to rise.

Tine Van Nevel, brand director, Europe for Bacardí Rum, said: “Sales in the rum category are an all-time high, having surpassed the £1 billion mark in the last year, and this has been largely led by the flavoured rum segment.”

“The response to our previous flavoured rums has been overwhelmingly positive and we are certain that Bacardí Coconut will be a welcome addition to the ever-growing Carta portfolio.”

Bacardí Coconut is available exclusively at Asda but will be rolled out to the UK on-trade over the coming months.

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