Bacardí adds more education for latest Legacy competition


Ally Martin Bacardi

Bartenders are being invited to enter the next international Bacardí Legacy competition, with new education elements to help them develop their skills.

Now in its seventh year, it is calling for an original cocktail that will stand the test of time in the same way as other Bacardi rum “legacy” cocktails such as the Mojito and the Daiquiri.

For the first time this year, Bacardí is introducing a series of seminars across the UK, open to all bartenders considering entering the competition. They will be given by former Bacardí Legacy UK winner Chris Moore, head bartender at the Beaufort Bar at The Savoy in London.

Chris will pass on invaluable advice garnered from his experience of the competition and his successful career, talking about what makes a cocktail worthy of being a “legacy” and how to deliver the perfect presentation. They will be held ahead of the entry deadline of September 6.

Ten entries from each region of the UK will be chosen to compete in regional heats, judged by industry experts including Bacardí brand ambassador, Metinee Kongsrivilai.

The heats will take place in September in London, Edinburgh, Manchester, Belfast and Bristol, with three winners from London and one from each of the other regions picked to go head to head in a series of challenges in front of 200 of their industry peers at the national final in London during the week of November 2.

Ahead of the national final, the seven UK finalists will be given the opportunity to hone their skills even further at a workshop in London on October 1, led by last year’s national winner, Ally Martin (pictured) of Peg + Patriot in east London.

The finalists will be given advice on areas often overlooked by entrants, such as how to promote themselves and their Legacy cocktail to best effect, using social media and other marketing channels to generate support and awareness.

At the national final, the top “Three Most Promising” bartenders will be selected, winning an exclusive trip to the Bacardí distillery in Puerto Rico and the family archive in Miami, before they embark on a campaign to promote their Legacy cocktail between November 2015 and March 2016.

Assessed on their cocktail and their marketing campaign, the winner will be announced at an intimate dinner on March 15 with the bartenders’ friends and family, along with industry influencers.

The UK winner will go on to compete with national winners from around the world at the Bacardí Legacy Cocktail Competition (BLCC) global final in San Francisco in April 2016, with a prize of a money-can’t-buy trip around the world, catered to their needs.

Metinee said: “Over the last seven years, Legacy has become one of the most anticipated and respected cocktail competitions in the world, with bartenders from 34 countries taking part in 2014.

“Legacy has really boosted the careers of the winning bartenders – both nationally and internationally – and has inspired all participants to really challenge themselves creatively to create their own legacy: a cocktail that will be recognised globally.

“Bacardí has always been committed to nurturing talent within the bar scene and helping emerging bartenders to realise their potential so we’re delighted to have Chris Moore on board this year to offer his advice to all those considering entering, not to mention Ally Martin who smashed it at last year’s BLCC.

“No doubt this year we’ll see some more exceptional talent emerge – so best of luck to everyone. Let’s hope the UK can bring home the crown this year!”

The Bacardí Legacy Cocktail Competition is open for entries from UK bartenders from now until September 6, 2015. Spaces for the regional workshops with Chris Moore can be booked via a Bacardí brand ambassador.

To enter the competition, visit www.bacardilegacy.com.

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