Bacardí is rolling out Gran Reserva Diez, a new premium gold sipping rum that has been barrel-aged for a minimum of ten years in the Caribbean.
Crafted by Bacardí’s maestros de ron (master blenders), Gran Reserva Diez is matured in charred American white oak barrels and filtered through charcoal “for a smooth finish”.
According to the team, it is best served neat or on the rocks to allow the gold rum’s “bright notes of banana, pear and tropical melon, balanced with caramelised vanilla and oak” to fully shine through.
The product is the newest addition to Bacardí’s range of barrel-aged rums, following the launch of Bacardí Añejo Cuatro last year and Bacardí Reserva Ocho in 1995.
Tine Van Nevel, brand director, Europe for Bacardí Rum, said: “We’ve observed a big shift in the rum category towards premiumisation so the decision to grow our premium offering was an obvious one.
“We’re seeing that people are increasingly opting to trade up to more sophisticated drinks and are not willing to sacrifice quality for price.
“We’re excited to bring Bacardí Gran Reserva Diez to the UK where we are confident it will join Bacardí Añejo Cuatro and Bacardí Reserva Ocho as another must-have in any rum fan’s drinks cabinet!”
Bacardí Gran Reserva Diez will officially launch at the Bacardí Rum Room pop-up at London Cocktail Week, and will be available at ten select bars: Trailer Happiness, Laki Kane, The Curtain, Gong, Blue Bar, Filthy Xiii, Cottonopolis, Panda & Sons, Present Company and Nine Lives.