BACARDI HELPS UNEMPLOYED WITH FREE BARTENDER TRAINING PROGRAM


Family-owned spirits company’s Shake Your Future initiative launches in Liverpool 

Family-owned spirits company, Bacardi is changing the lives of 10 unemployed adults who are taking part in its free bartender training program, Shake Your Future, being held for the first time in Liverpool.   

Bacardi received over 350 applications for the 10 places on the six-week course and now the lucky students selected will learn the skills necessary for not just a job but a life-long career in hospitality. 

Key to the success of Shake Your Future Liverpool is the close collaboration between Bacardi and bar training school Barfection. Over the six weeks, inspiring trainers and industry professionals will teach the students everything they need to know from how to make classic cocktails to interview techniques that will land them a dream job. Successful Shake Your Future graduates will receive industry-recognized qualifications and with the full support of Bacardi and its network of hospitality partners, access to permanent employment opportunities in hospitality.  

“Shake Your Future supports the people in our local community who need it most and helps our friends in the bar community find the skilled bartenders they so desperately need,” said Soncha Whittaker, Senior Prestige Account Manager for Bacardi. “It’s a win-win and the response from both communities has been so amazing I’m sure it won’t be long before we invite more young people in Liverpool to Shake Your Future.”

Nick Thomas, Director of GSG Hospitality, owner of multiple bars and restaurants in Liverpool and Manchester, said: “From the moment someone walks into one of our venues, we are delivering an experience and the quality of that experience relies on a talented team of hospitality professionals and those professionals are not easy to find. Shake Your Future is exactly what we need to keep bringing talent into the industry.”   

Since its launch in Paris in 2018, Shake Your Future has been repeated in countries across Europe, as well as South Africa and India, and has helped find employment for hundreds of Shake Your Future graduates who are now enjoying a new life behind the bar. 

Bacardi invests in Good Spirited ESG initiatives that set goals for a brighter future for all, focusing on doing the right thing by its consumers, employees, business partners, the communities where it operates, and the environment. Find out more at www.bacardilimited.com/good-spirited.

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