Bacardí Rum has launched a new Snapchat lens, designed to help consumers maintain a safe one metre plus distance apart when they return to their favourite venues.
The new Snapchat lens, which became available on 4 July for those in key cities in England, uses augmented reality, showcasing the distance between smartphone users and their friends while enjoying cocktails at their local bar or restaurant.
Once activated, as users approach the one metre distance, the Snapchat lens responds showing how much further they need to stand back to maintain that social distance.
Once the distance is met, they will be digitally transported via the lens to a Caribbean island, with the addition of sunglasses, palm trees and the official Bacardí rum anthem, the Sound of Rum.
Fabio Ruffet, brand director of Bacardí Europe, said: “July 4 is the true relaunch of the summer in England, and we want to support both bartenders and consumers the best we can.
“We know that people have a special bond with their local bars and restaurants and ensuring they can return to celebrate in style is something we feel passionately about.
“The UK bar scene has suffered a great deal during the pandemic, and we are so pleased to see our bartenders back behind the bar – while maintaining social distance of course.”