Bacardí is capitalising on the consumer demand for flavoured spirits by launching a new golden rum infused with sweet and spicy ginger.
The new expression, Bacardí Ginger, has been created by the Maestros de Ron, who shape and craft all the products in the Bacardí portfolio.
According to the brand, Bacardí Ginger “offers a high-quality flavoured rum offering for spirits drinkers who are excited by innovative new tastes and experiences”.
To allow the distinctive flavours of ginger to shine through, Bacardí suggests pairing the new expression with mixers such as cola or lemonade.
Sarah Doyle, vice president, Europe, for Bacardí rum, said: “There is a real opportunity within the golden rum segment, which is growing faster than white, dark or spiced rums.”
“We know that spirits drinkers are looking to experiment with new and interesting flavours and we have introduced Bacardí Ginger as a response to this demand. We are excited for people to try this distinctive new flavour!”
Bacardí Ginger is available at all major UK retailers with a RRP of £16.99.