Bacardí Legacy competition returns for 2020


Bacardí Legacy

UK entries are now open for the Bacardí Legacy global cocktail competition, which is back for 2020 with a new ambassador programme.

The UK competition will kick off with a new Legacy ambassador programme consisting of seven former Legacy finalists who will provide new entrants with advice and mentorship on drinks, recipes, inspiration and cocktail competition execution.

Ambassadors include current UK Legacy champion Chelsie Bailey of Filthy xiii, Bristol; previous national finalists Clare Morrow of Lyaness Bar, London and Joey Medrington of Montpellier group, Edinburgh; and global finalists Leon Back of Artesian, Kaitlin Wilkes of Berkeley Bar, Joseph Harper of Savoy Hotel and Matthew Dakers of London Cocktail Club, London.

In addition to crafting a new Bacardí cocktail recipe, entrants must also carry out a Cocktail Campaign, comprised of seven challenges to measure their ability to drive visibility and awareness of their drink as well their acumen for commercial success.

UK entries close on 15 August. Successful competitors will then go head to head in regional heats across London, Glasgow and Manchester.

The winning cocktails will be selected from each region and UK finalists will travel with Bacardí to New York and Puerto Rico to further inspire their Legacy campaigns.

For 2020’s competition, Bacardí has also introduced a new ‘wildcard’ entry that will allow bartenders from all over the world to enter, regardless of whether their country currently participates.

Forty bartenders will compete for the global title and one spot will be taken by the winner of the new ‘wildcard’ entry channel.

Metinee Kongsrivilai, UK brand ambassador for Bacardí, said: “As always, we’re beyond excited to see what this year’s competition will bring to the table.

“Bringing former Legacy competitors into the mix from such as early stage will help to further support, educate, inspire and drive creativity among competitors. A huge thank you to all involved this year, we can’t wait to get started!”

In May, Ronnaporn Kanivichaporn from Bangkok, Thailand was named 2019’s global Bacardí Legacy winner.

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