Bacardi to launch D’Ussé cognac in UK


dusse cognacBacardi is preparing to introduce new cognac brand D’Ussé into the UK next year after its successful launch in the US, backed by rapper Jay-Z.

Created at Bacardi’s 218-year-old Château de Cognac in France, it is a smooth, complex VSOP cognac, suitable for sipping neat or on the rocks or in cocktails.

Launched in the US in June 2012, it has reached beyond traditional cognac drinkers because of its smoothness and mixability and the endorsement of Jay-Z. The UK will be its first market outside of the US.

It is a blend of eaux-de-vie aged for at least four-and-a-half years in French oak barrels, producing a cognac with a smooth but spicy flavour with hints of wood and honey. On the nose, it has warm notes of wood and cinnamon.

The UK price point has not been set but in the US its recommended retail price is $44.99 – about £28. Further expressions are planned including an XO.

It comes in a sleek subtly labelled bottle dominated by a gold two-barred cross based on France’s national symbol, the Cross of Lorraine.

At a preview of the launch, a range of cocktails were created using D’Ussé by the bar team at restaurant and bar Hakkasan in Hanway Place in London’s West End.

They included the Violetta, mixing the cognac with triple sec, orgeat, lemon juice and cranberry juice, and the Bon Vivant’s Coupette, combining it with plum sake, Bénédictine, chocolate bitters and grapefruit bitters.

Other cocktails included the Black River Pearl, made with D’Ussé, amontillado sherry, Bénédictine and Cynar bitters, and the Botequero – a warm drink mixing the cognac with still water, cardamom, cloves, cinnamon and orange zest.

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