A bar constructed entirely of ice has been launched in Glasgow, supported by Coors Light beer.
Baltic Ice Bar Glasgow at Snow Factor Braehead allows up to 20 people, snug in jackets provided by the bar, to enjoy 45-minute slots in a space where the temperature is minus 5C and the walls, bar top and glasses are made of ice.
Open seven days a week and with entry prices starting from £13, people can choose from the Baltic Basic and Baltic VIP drinks packages, enjoying a refreshing Coors Light, a shot or a beer cocktail. Details at www.snowfactor.com/ice-bar-glasgow/.
It is the latest addition to the £32million Snow Factor development, Scotland’s only indoor real snow facility, with alpine skiing, snowboarding, ice-climbing, sledging and an ice-luge run.
Snow Factor International group finance manager Scott McLauchlan said: “With the support of great-tasting Coors Light, patrons will be able to enjoy a unique hospitality experience. It promises to be fun.”
Coors Light has a two-year partnership with the new ice bar, including exclusive pouring rights and the supply of a range of bespoke Coors Light items from glassware and capes to a specially commissioned Coors Light Ice Throne.
Coors Light is the fastest-growing beer brand in Scotland, having doubled its market share last year thanks to triple-digit growth in the on-trade driven by a focus on ice-cold refreshment and a marketing campaign led by Hollywood star Jean Claude Van Damme.
Julie McGraw, customer marketing manager for brewer Molson Coors, said: “We are delighted to be supporting Scotland’s first ice bar where we will be offering Scottish drinkers the chance to enjoy a refreshing Coors Light as we bring the cold, fresh experience of our Rocky Mountain home straight to the heart of Glasgow.
“Coors Light is experiencing remarkable growth in the Scottish market and our new ice bar deal is the perfect way to celebrate and bring the brand story to life.”