All Bar One to launch breakfast menu to meet demand for meetings

All Bar One Full Breakfast

Increasing demand for venues for morning meetings has led Mitchells & Butlers to develop a new breakfast menu in its All Bar One bars.

Launching across all 50 sites nationwide in November, the new menu offers traditional breakfast favourites alongside “Discovery Dishes”, available Monday to Saturday from 8am until noon and on Sundays until 4pm.

The breakfast menu offers a range of options, from hot-smoked Severn & Wye salmon with avocado on toast, and smoked back bacon potato hash with spinach to more conventional favourites such as buttermilk pancakes and eggs benedict. Pictured above is the full breakfast from the new menu.

All Bar One is also using the menu to generate more footfall on Sundays when the breakfast and brunch menu, including cocktails, is served until 4pm.

Along with the new breakfast menu, All Bar One provides guests with facilities needed to conduct a morning meeting including free wifi, conveniently placed plug sockets, large tables and stylish interiors.

Susan Chappell, All Bar One’s retail director, said: “With the ever-growing trend towards breakfast meetings, it has become clear to us that people are discovering the advantages of morning get-togethers, both from a time and productivity point of view.

“It was therefore important to capture this new wave of early morning trade with the launch of our new breakfast and brunch menus, reinforcing All Bar One as the place to go for all-day dining.

“As well as weekday breakfast meetings, we want to generate more footfall in our bars over the weekend and make Sunday brunch an occasion. We hope the launch of this new menu will build on today’s ever-growing early eating trend.”

Research by OnePoll found that 67% of workers said they were more likely to pay attention in the morning than later in the day and 79% said that eating breakfast made them more efficient.

Luke Johnson, who is chairman of hospitality investor Risk Capital Partners and a serial entrepreneur in the restaurant sector, said last year: “Breakfast business meetings have advantages over lunch. They require less of a time commitment, are generally a lighter affair nutritionally and are mostly less of an expense too.”

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