Barr introduces new range of adult soft drinks


St Clements

Barr Soft Drinks has launched St Clement’s, a new range of adult soft drinks made with bittersweet British apples, fruit juices and sparkling water.

Available in two flavours, Apple & Pear and Raspberry & Blackberry, St Clement’s has been created using “reinvented, classic recipes and ingredients with great heritage”.

According to Barr, the flavour combinations take inspiration from the most popular flavours in other fast growing adult drinks categories.

Packaged in premium 500ml glass bottles, St Clement’s is recommended served over ice. It has been developed to offer an interesting alcohol-free alternative for adult consumers.

Adrian Troy, marketing director at Barr Soft Drinks, said: “Consumer attitudes towards drinking are changing, with a third of under 25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol.

“Our research suggests that many of these consumers still want to enjoy the social aspect of drinking and are looking for less sweet, more adult types of drinks with more sophisticated flavours.”

A range of tailored customer support, including branded POS and glassware is available to trade customers.

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