Bars and pubs mark National Lager Day with app promotion


crowdit lager

Bars and pubs are set to celebrate National Lager Day today, supported by a special promotion offering free pints through nightlife app Crowdit.

To celebrate the growth of good-quality British lager, Crowdit has joined forces with operators and breweries to bring the US national day to the UK for the first time.

It will be giving away 1,000 free pints of lager at participating bars and pubs including The Arbitrager, Mondo Brewing Company and the Hop and Berry in London.

Jason Rousseau-Hall, CEO of Crowdit, said: “We work with bars, pubs and clubs to help them create exciting digital campaigns. We discovered that the US has a recognised National Lager Day, so we thought that bringing it to Britain was a no brainer!

“This lets us showcase some of the fantastic lagers that this country has to offer, and when we started pitching our idea to venues we got a lot of takers.

“Lager’s experiencing a resurgence at the moment thanks to rocketing sales of craft brews. It’s great for the industry that so many incredible lagers are being brewed here.

“Breweries were all very keen to get involved with a new national day just for lager and hopefully we can make this one of the UK’s biggest national drinks days.”

Britain’s craft breweries, particularly smaller ones, are now producing a dazzling array of high-quality lagers, according to world-renowned lager expert Mark Dredge. Britons now drink over 3bn litres of lager a year – enough to fill 120 Olympic swimming pools – which is 75% of the entire beer market.

Beer drinking in general had been on the decline since 1979 but saw its first upturn for 35 years in 2014 – largely thanks to the surge of new, good-quality lagers coming onto the market which has widened consumer choice.

Mark said: “This is the best time to drink British lager. So many new breweries are now making great-tasting lagers which can rival the best of the European greats.

“There’s also so much variety in British lagers, way more than most people realise, whether it’s classic German-style lagers or ones brewed to be rich and dark or vibrant and hoppy.

“Lager is now way more than just a boring pint of cold, fizzy, yellow beer and it’s a great time to find a new favourite.”

For a full list of bars and pubs offering a free pint of lager, download the Crowdit app via the App Store or Google Play.

Crowdit is a nightlife app launched in October that focuses on discovery and spontaneity – encouraging users to explore their city in a new way. The app lets users find out what events and deals are available in their area as they rediscover the bars, pubs and clubs of their city. For businesses, it provides a hassle-free way of connecting directly to the customers who are in the area.

Crowdit’s selection of 12 of the best British lagers

  • St Austell’s Korev Lager (4.8% ABV): Good starter beer, with classic Czech and German hops.
  • Cloudwater’s Vienna Lager (6.0% ABV): A spicy, malty, nut character which took Victorian England by storm.
  • Fuller’s Frontier Lager (4.5% ABV): Subtle, balanced but still an element of juiciness.
  • Brick Brewery’s Peckham Pilsner (4.8% ABV): All-round smooth and rich malt, with a slight hint of orange and coriander.
  • Freedom Brewery’s Helles Organic Lager (4.8% ABV): A neutral, inoffensive lager with more sweetness and balance than most.
  • Mondo Brewery’s ALL CAPS (4.9% ABV): Hints of grapefruit and orange.
  • Camden Town IHL (6.2% ABV): A spicy, hops-filled lager with a rosemary and herbal quality
  • Windsor & Eton Brewery’s Republika (4.8% ABV): Czech-style lager originally brewed with the help of a Czech brewmaster.
  • Four Pure’s Four Pure Pilsner (4.7% ABV): A clean, dry German-style lager.
  • London Beer Factory’s Bohemia (5% ABV): An unusual and earthy aroma.
  • Hammerton’s Islington Steam Lager (4.7% ABV): Fermented at a warmer temperature, this has a floral and sweet aftertaste.
  • Anspach and Hobday’s Rauchbier (6.5% ABV): Brewed in Bermondsey, this is a sensual, smokey lager.
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