Bars are planning a rum celebration today (July 31) – to mark Black Tot Day. Cellar Trends has provided special back-bar display kits for Pusser’s Rum for marking the anniversary of the day when the Royal Navy stopped rum rations in 1970.
Participating venues include Revolucion de Cuba rum bars and Trader Vic’s, Mahiki, Cottons Rum Shack and Trailer Happiness in London.
They will be serving cocktails made with Pusser’s Rum which is produced to the Admiralty’s original specification. Serves include Nelson’s Blood, which combines the rum with cranberry juice, orange juice, lime juice and Angostura Bitters, and the Painkiller, which mixes Pusser’s with Coco Real cream of coconut puree, orange juice and pineapple juice.
The point-of-sale kit includes posters, special cocktail mugs and T-shirts for bar staff. Replica scuttlebutts – the barrel from which the ship’s purser dispensed the daily rum ration to sailors – will be available to Pusser’s Rum key accounts from September.
Pusser’s UK brand manager Peter Thornton, said: “It is now time for Pusser’s Rum to make more of its unique qualities, which until now have mainly been appreciated by a naval and a sailing audience.
“The popularity of rum as a cocktail ingredient among sophisticated winers and diners gives Pusser’s a real opportunity to sample the rum that made Britain the scourge of the seas for hundreds of years. People love tradition and Pusser’s has that in abundance.”