Ten bars across London are partnering with super-premium gin Tanqueray No Ten on a series of summer drinks terraces.
Each terrace will feature a range of innovative menus and bespoke Tanqueray No Ten serves, including the signature Tanqueray No Ten and tonic with grapefruit which draws out the liquid’s citrus botanicals and unique flavour profile.
Five-star hotel Rosewood London in Holborn will be among the venues to offer a luxury summer terrace experience. The hotel will serve a number of bespoke Tanqueray No Ten cocktails including the Blushing Lady – Tanqueray No Ten, grapefruit liqueur, fresh grapefruit juice, sugar syrup and champagne.
A Tanqueray No Ten summer terrace at St Martin’s Lane Hotel in Covent Garden will open for the first time, tying in with London Food Month, of which Diageo Reserve is the exclusive spirits sponsor. The area will be transformed into a secret Tanqueray No Ten garden serving an English G&T afternoon tea.
Sky Garden, Bluebird Café, Gaucho in Canary Wharf, Coq d’Argent, Aviary at the Montcalm Royal London House Hotel and four Darwin & Wallace sites will also take part in the summer experiences, which builds on the success of last summer’s terraces activities.
Tanqueray No Ten brand ambassador Tim Homewood, who is creating bespoke cocktails in partnership with the bars, said: “This is a really exciting opportunity for us to support the on-trade by partnering with some of the UK’s best bars for to celebrate all things gin.
“Tanqueray No Ten’s flavour profile lends itself incredibly well to a number of mixed drinks and the classic gin and tonic is still a go-to serve for the summer. What better way to enjoy the summer than on a terrace with a Tanqueray No Ten serve in hand.”
The activations have been created to engage the on-trade and to inspire consumers in line with Tanqueray No Ten’s new brand platform, “It’s what you put in”, which is designed to encourage independent thinkers to express their ingenuity.
Nick Temperley, head of Diageo Reserve GB, said: “Super-premium gin remains a leading spirits choice as it continues to grow in the on-trade, up 24% in value and 23% in volume. As appreciation for quality becomes increasingly important to consumers, it’s essential that pubs, bars and restaurants offer a choice of super-premium spirits such as Tanqueray No Ten to capitalise and deliver on this.
“This year’s series of summer terraces form part of our continued support for and investment in the on-trade. The terraces present the perfect opportunity to engage consumers with gin by crafting a really special summer experience.”