Bars ready to celebrate with first London Beer Week


craft beer rising

Bars across London are ready for the inaugural London Beer Week – the week-long celebration of beer from the team behind the successful London Cocktail Week.

Running from February 16 to 22, it will involve more than 100 bars, pubs and restaurants including The Draft House, The Craft Beer Co, Whyte and Brown, Hops & Glory, Well and Bucket and Ask for Janice.

It will also tie in with the Craft Beer Rising which takes place from Thursday to Sunday at the Old Truman Brewery in Brick Lane, east London. Covering more days, the event is bigger than before, with more brewers, live music, street food and drinks experts talking about beer.

As with London Cocktail Week, people buy £10 wristbands to give them access to special offers at participating venues throughout London Beer Week, such as £3 speciality beers and £5 boilermakers – a beer and a shot of Woodford Reserve bourbon.

The main hub will be at 14 Newburgh Street in The Newburgh Quarter just off Carnaby Street, Soho, where people can buy and collect wristbands as well as sample some beers and pick up the London Beer Week guide book that presents all the bars laid out on handy maps. The wristband collection point is open from February 11.

The Newburgh Quarter will also host specially-created pop-ups. They will include Sharp’s Brewery, offering VIP food and beer pairing sessions inside its “crate” bar as well as in a dedicated space within the hub.

Hannah Sharman-Cox, founder of London Beer Week, said: “We’re thrilled to partner with the Carnaby and the Newburgh Quarter’s top pubs, bars and retailers on the first London Beer Week. Our activity is designed to highlight the rich diversity and wonderful idiosyncrasies that make beer a true London beverage.”

Outside of the hub, Guinness will be taking vans branded as “The Brewers Project” to the streets of London in the form of roaming wristband hubs. They will pop up at different locations throughout the week, loaded with wristbands, guidebooks, maps and samples of the brewer’s latest brews, Guinness Dublin Porter and Guinness West Indies Porter.

Partners include wurst specialist Herman ze German which will be offering special deals to wristband wearers at Ze Basement Bar in its restaurant in Charlotte Street, Fitzrovia. Its exclusive beer Herman’s Market Brew, a cloudy unfiltered 4.6% ABV lager from the Black Forest, will be available for only £3 and its popular Currywurst and pommes with a half pint of Herman’s Market Brew will be only £5.95.

Other events are programmed throughout the week, from launches, tastings, supper clubs and master classes to pop-ups and brewery tours. Highlights include:

The Hobo Saloon
Hobo Beer, the canned craft Czech lager, is popping up in Marshall Street. By day, visitors can bring their lunches to the Hobo Saloon and enjoy a cold can of hobo while, in the evening, Hobo will be joining forces with Woodford Reserve Bourbon and serving up boilermakers.
Mon 16 – Sat 21 Feb, midday-9pm, and Sun 22 Feb, midday-5pm. Free entry for LBW wristband wearers.

London Beer Runners 5km Fun Run
The first-ever 5km London Beer Run. The course starts in St James’s Park and finishes at the central London Beer Week Hub where runners will receive a free London Beer Week wristband, a finishers T-shirt and a well-earned beer, courtesy of Two Fingers Brewing, the not-for-profit beer brand raising money and awareness for Prostate Cancer UK.
Mon 16 Feb, 7pm. Free.

Take Pride In London’s Beer!
At the Fuller’s Griffin Brewery in Chiswick, special tours will kick off with fish, chips and a pint before exploring the production line and finishing off with a guided beer tasting.
Tues 17 Feb, 2pm – 4.30pm. £12.50 for wristband wearers.

UBREW – Where You Brew The Beer – Public ‘Live’ Brew
Taking place at UBREW1 at 29-30 Old Jamaica Road SE16 4AW. Get involved with brewing with UBREW, an open brewery where members make their own beer. Launching during London Beer Week, there will be a pop-up brewing session allowing you to see the brewery, try samples and give it a go.
Tues 17 and Wed 18 Feb, 6.30pm – 10pm. £15 for wristband wearers.

Meantime brewery tour
Go above and beyond normal brewery tours with a guided look around Meantime’s production with Alastair Hook, the founder of this iconic London producer, including its new visitor centre and bar, at Lawrence Trading Estate, Blackwall Lane, SE10 0AR.
Wed 18 Feb, 7pm. £30.

The Craft of Gentlemen
At Union Street Bar, 47-51 Great Suffolk Street, SE1 OBS
An evening of all things for gents, with Gentleman Jack whiskey and Innis & Gunn beer. Get your shoes shined, take a trip to the cut-throat barbers, get tips from Sharp and Dapper’s Johan and enjoy the tunes of the barber shop quartet. Start the evening with an hour-long beer cocktails master class and tasting session.
Wed 18 Feb, 6pm to midnight. £15.

Soul & Pepper at Sambrook’s Brewery
Revel in a night of great Southern-style food and beer with soul at the brewery at Unit 1 & 2, Yelverton Road, SW11 3QG.
Sat 21 Feb, 5pm to 10pm. £10 including food and a beer.

Affligem’s Ultimate Sunday Lunch
Join Affligem for the ultimate Sunday lunch, with a carefully selected four-course food menu, including a main course of braised pork, each matched with a variant of Affligem beer for an indulgent taste experience. At The Imperial, 577 King’s Road, London, SW6 2EH.
Sun 22 Feb, midday. £45.

More on London Beer Week at Londonbeerweek.com and follow them on Twitter for updates via @LDNBeerWeek and #LBW15.

For more on Craft Beer Rising, visit www.craftbeerrising.co.uk.

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