Bartender to Brighton Bike Ride

Identity Drinks Brands has launched a series of sporting challenges for bartenders, starting with the Bartender to Brighton Bike Ride.

Conscious that many bartenders work long hours and live relatively unhealthy lifestyles, Identity Drinks decided that it could only be a good thing to run some activities which not only raise money for charity, but also encourage physical activity for bartenders.

Last year, the company organised the annual Bartender Beach Volleyball event which brought Canary Wharf to a standstill in 35 degree heat in the summer and raised money for Action for Children. This year, other events are expected to include boxing, a tournament of boules, and possibly an inventive race down the Charente river, home of Maison Ferrand and Sauvelle Vodka.

The Bartender to Brighton event takes place on September 17 as part of a larger organised cycle ride and prizes will be awarded for the quickest rider as well as the best selfie taken at the top of the mile long climb up the Ditchling Beacon.

Funds raised for this will go to the Acts of Kindness Collective, who run various initiatives in Nepal including rebuilding schools following the earthquake disaster. A pre-event is expected at the Bike Shed in Shoreditch.

The events will be supported by Plantation Rum and Boxer Gin (which includes fresh juniper distilled in Nepal) as well as other brands in the Identity Drinks Brands portfolio.

Nick Rodgers, managing director of Identity Drinks, said: ‘Since launching ID, raising money for charity has been one of the most rewarding things we have done, it’s great to give something back.”

Bartenders can register for the bike ride by visiting the event page on the Identity Drinks Brands Facebook page or by emailing

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