A social media campaign is under way for Giffard liqueurs and spirits featuring 11 leading bartenders and their tattoos.
Portraits of the bartenders, shot by photographer Theo Chalmers at Zilouf Bar in Islington, north London, are being released one by one via Facebook and Twitter throughout January.
It is part of a Spirit of Art campaign run by The Giffard Company with its UK distributor Mangrove to raise awareness of its brands and portfolio among bartenders and consumers.
It follows an exhibition in November in Covent Garden Gallery which presented 19th- and 20th-century advertising posters for Menthe-Pastille, highlighting the heritage of the company that was established when French pharmacist Emile Giffard invented Menthe-Pastille in his dispensary in 1885.
The 11 bartenders, selected for their work at top London bars and for their love of Giffard’s products, are:
- Hannah Bixo from Sweden, at Hawksmoor in Knightsbridge
- Jamie Doy from England, at the Library in Islington
- Jake Blanch from England, at Hawksmoor Seven Dials
- Adriano Di Giovanni from Sicily, at Zilouf Bar in Islington
- Nathan Shearer from Wales, at Callooh Callay in Shoreditch
- Julian Zerressen from Germany, at Art of the Aperitif pop-up bar at the Langham hotel
- Iain Griffiths from Australia, at White Lyan in Hoxton
- Sarah Mitchell from Australia, at Adventure Bars
- Alex Dysart from England, at Venn Street Records in Clapham.
- Karine Tillard from France, now at Mangrove, formerly at London Cocktail Club
- Davide Segat from Italy, at the London Edition hotel in Fitzrovia
Each of them has also nominated their own signature drink with a Giffard liqueur or spirit that is also being revealed as part of their profile. They also explain what they particularly love about Giffard.
Nick Gillett, managing director of Mangrove, said: “We’re delighted to be working with Giffard to develop and unveil this innovative campaign.
“It reflects not only the history of the company as one of the pioneers within the liqueurs category, but also the relevance of Giffard and its portfolio to the London bar scene today.”
Below are all the images released so far. Click to enlarge.