Bartender takes on UK ambassador role for Ketel One Vodka

Kate Jackson Ketel One Vodka UK Brand Ambassador

Bartender Kate Jackson has been announced as the new UK brand ambassador for super-premium Ketel One Vodka.

After a career at bars in Edinburgh and London, she is joining brand owner Diageo Reserve after most recently working as assistant general manager at The Distillery bar in Notting Hill.

She took over as brand ambassador last month, mixing up Espresso Martinis at the Ketel One Kitchen in The Cocktail Village at London Cocktail Week – a key focus for the brand this year.

Kate will concentrate her efforts on training, building brand awareness and developing Diageo Reserve’s World Class programme alongside the wider Diageo Reserve brand ambassador team.

She said: “I’ve been working closely with bartenders for a number of years so I have a good understanding of their requirements, industry trends as well as current consumer demand.

“There are some very exciting activations in the pipeline and I’m looking forward to using my experience to add value to what is already a very successful and highly regarded brand.”

Kate began her career in Edinburgh at Montpeliers restaurant and bar, soon becoming bar manager. After moving to Rick’s Bar in Edinburgh, she relocated to London and joined The Columbo Group, where she created the cocktail menu at its Islington bar Albert & Pearl.

More recently, Kate spent five years at restaurant and bar group The Breakfast Club, heading up various projects steered by innovative cocktail menus to help drive sales and awareness for the company’s three hidden bars across the city.

Previous Crown Cellars expands range of 'quirky' wines
Next How arcade bars have led to a renaissance of the video game arcade