Bartenders are being encouraged to “paint the town red” in a competition for Cranes Cranberry and Blood Orange Liqueur.
Its creators Ben and Dan Ritsema are seeking 20 bartenders from London and the surrounding area to create original cocktails using the product as part of its launch into the on-trade.
The champion will be awarded £200 cash and win a year’s supply of Cranes liqueur for their bar. They will also be given the title of Cranes brand ambassador and be featured as the face of the brand in marketing.
The liqueur is handcrafted in Cambridgeshire with high-quality cranberries from Wisconsin in the USA along with blood orange juice and orange rind. It has ABV of 20%.
Bartenders have until July 13 to register to take part in the competition by emailing their entry to firstname.lastname@example.org with the subject line “Cranes Cocktail Competition”.
They need to provide examples of previous cocktails they have created, with either video or photographs, with clear methods attached, along with the name of the bar where they work.
Ben and Dan will select 20 entrants who will receive a 70cl bottle of the liqueur and be given until August 31 to create their “Paint the Town Red” cocktail.
The best five will be invited to an event to be held in London in September where they will make their cocktails for a judging panel for a chance to be the first Cranes Cocktail Competition champion.