A 16-legged race and a Ramos Fizz cocktail relay: it was no ordinary Highland games that William Grant & Sons UK organised for bartenders in London. The company’s inaugural Highland Festival brought together 48 bartenders, split into six teams, to compete in a range of challenges throughout the day at Haggerston Park in early August.
As well as the cocktail relay and 16-legged race, the teams competed in “human bowling”, an inflatable obstacle course and a tug of war for the finale – with a top prize for eight bartenders to go on a trip to Iceland with Reyka Vodka. Each team represented a different William Grant & Sons UK brand, captained by different brand ambassadors, and the champions were Team Disaronno (pictured top). “It was well deserved and my team gave it their all in every challenge,” said Disaronno brand ambassador Rod Eslamieh.
Ten attendees at the Highland Festival were also selected at random to win the William Grant & Sons UK portfolio of core brands which includes Glenfiddich, The Balvenie and Grant’s whiskies, Hendrick’s Gin, Sailor Jerry spiced rum, and Tullamore Dew whiskey.
Food on the day was provided by Burger & Lobster, Big Dave’s BBQ Shack and Lick a Lix ice lollies. The Sailor Jerry Air Stream Bar served up drinks using William Grant and Sons UK brands such as the Monkey Shoulder Apple Mac and the Hendrick’s Cucumber Collins. The event also featured a Reyka “make your own” Bloody Mary station and the Tia Maria Milk Float with a DJ and cooling Tia Espresso Ice serves.
Matt Sayer, prestige on-trade manager at William Grant & Sons UK, commented: “The Highland Festival was our way to give London’s bartenders a day off, to all get together and have fun, doing something a little different. For us at William Grant & Sons UK, it was a chance to showcase our portfolio of brands and our ambassadors in a relaxed and informal setting.
“Congratulations to the winners and thanks to everyone involved who helped make this such a huge success. We look forward to making this a staple of the industry calendar. Here’s to The Highland Festival 2016.”