Bartenders to ‘live Naked’ through whisky education experiences

Naked Grouse

Bartenders will be taking to water to “live Naked”, learning about the craftsmanship and quality that goes into Naked Grouse whisky.

A schedule of “Live Naked” experiences is planned for the trade on a specially designed Naked Grouse barge moored on the canal by Granary Square in King’s Cross in London from November 14 to 17.

The three one-hour sessions each day will be hosted by global brand ambassador Henry Philip with David Miles and Amit Sood, managers of the Mixxit education arm of distributor Maxxium.

The sessions, starting at 12.30pm, 2pm and 3.30pm, will cover an introduction to the brand and its global ambition, the liquid and its recent re-launch as a blended malt.

Participants will also be offered the opportunity to experience the “Naked Grouse Social” pop-up at 2 Northdown in nearby Northdown Street where they will have an unrivalled opportunity to sample a series of serves that showcase the whisky.

Open Tuesday to Friday from midday to 6pm, the pop-up will offer entertainment and food including Naked Grouse-glazed scotch eggs alongside the cocktails. It is all part of a campaign with the hashtag of #LiveNaked.

Henry said: “Having just recently made the transition from a blended scotch to a blended malt, we are delighted to bring this distinctive, accessible whisky to London and give some of the best bartenders in the UK the opportunity to experience Naked Grouse in this truly unique setting.

“With the massive rise in popularity among consumers, we genuinely believe we have created something with individuality and character that challenges the view of traditional whisky.

“A modern scotch for free-spirited minds, Naked Grouse embraces celebrating your true self, harnessing that liberating moment of release – and it tastes excellent.”

The new recipe of Naked Grouse features whiskies matured in first-fill ex-oloroso sherry oak casks, made with a blend of single malts from The Macallan, Highland Park, Glenturret and Glenrothes.

It is described as whisky “at its most uncomplicated”, doing away with age statements and instead focusing on the highly skilled approach to blending and respect for the liquid.

The ageing process results in a rich and fruity whisky with a soft spice finish and offers a robust flavour that features a buttery toffee scent on the nose which is malty and reminiscent of orchard fruits. On the palate, sultanas, rich fudge and cooked apples come through, followed by a finish of soft spice and toasted oak.

Naked Grouse can be enjoyed neat or in mixed drinks and highball serves. The signature serves include the Naked Rob Roy and the Naked Sour, offering an “unconventional and uncomplicated” twist on classic serves.

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