The Shetland Distillery Company is challenging bartenders to create an adventurous new cocktail for a chance to make their own gin for release to the market.
The drink must reflect three key areas of importance to the distillery’s Shetland Reel gin brand: the “spirit of adventure”, where the distillery is based in Shetland, and originality in flavour using unique botanicals and focusing on the distinctive taste of the gins.
The winner of the “Search for a Shetland Reel Flavour Pioneer” will travel to Unst – the most northerly island in the UK – on an all-expenses-paid trip to work with master distiller Stuart Nickerson on creating a special-edition gin for release.
Stuart has held positions within several of the UK’s leading distilleries including distillery director at William Grant & Sons during the creation of Hendrick’s Gin before setting up the Shetland Distillery Company with his wife Wilma and Frank and Debbie Strang in 2013.
Entrants are required to use a gin from the newly rebranded Shetland Reel Core range: Original, featuring locally grown apple mint; Ocean Sent, which counts native Shetland seaweed among its botanicals; and Simmer, which has enhanced citrus and spice notes.
All styles of serve are encouraged, with no regulations on number of ingredients or garnishes, but the entrants must be able to explain how their cocktail meets the criteria of “originality, adventure and, most importantly, the spirit of Shetland”.
The deadline for entries is May 14 ahead of the London heat on May 15. The judging panels will be made up of owners and members of the distillery and brand team
Entries must be made via email to eMail Us.