A competition for G’Vine gin is challenging bartenders to create a drink with the “unconventional” inspiration of a person whose influence has changed them.
Opening for entries today (March 30), it is asking bartenders to enter by making a short video that explains why they have chosen the individual and create a signature serve that captures the spirit of that person.
The grand prize will be a five-day trip to Cognac and Paris, hosted by brand owner Jean-Sebastien Robiquet, alongside leading figures in the bar world, Phil Duff, Gaz Regan and Alex Kratena.
The inspiration can be someone they once worked with, a legend they have always admired or an artist who has changed their view on the world – and their craft – for the better.
It could be a contemporary figure who is still pushing boundaries or someone from the history books. Ideas include a distiller, maître d’, trainer, bar owner, chef or food writer or an artist, fashion designer, photographer, writer, musician, architect or filmmaker. They could be famous or an unsung hero.
As well as support from drinks writer Gaz Regan, the G’Vine Challenge has gathered backing from leading industry names such as Ryan Chetiyawardana of London bars White Lyan and Dandelyan, Alex Kratena of the Langham hotel’s Artesian bar and Jason Crawley of Australia’s The Drink Cabinet.
They have created their own videos, paying homage to an eclectic mix of inspirations, such as artist Picasso, bartender Dick Bradsell and illusionist Derren Brown. All interviews and videos can be found on the Challenge’s site at www.gvineperspectives.com.
Jamie Walker, global trade director, said: “We believe it is important to recognise those people that have challenged the norm and in turn given us the strength to challenge our own perspectives.
“That’s the ethos our founder Jean-Sebastien Robiquet delivers in the production of G’Vine, a traditionally crafted gin, but made from grape distillate and vine flower.”
Jamie will judge entries around the world along with Phil Duff and Alex Kratena. Winners will be chosen from 10 regions, including the UK, Australia, Asia, the USA, Latin America, France, Germany, Spain, Portugal and the rest of Europe.
The prize has been designed to offer winners a unique money-can’t-buy experience in France, the home of G’Vine. The prize will offer activities that evoke the Challenge’s ethos of alternative perspectives such as a hot-air balloon, a Michelin-star cooking course, VIP tours and tastings inside cognac houses, and a session with a master blender in a Parisian perfume house.
The deadline for entering the Challenge is May 22 via www.gvineperspectives.com. The winners will be announced on May 28, with the prize trip taking place from June 22 to 26.
Updated with extended deadline for entries.