BARTENDERS URGED TO ENTER THE EL RECUERDO & ZIGNUM MEZCAL COMPETITION TO WIN A TRIP TO OAXACA, MEXICO


With the mezcal movement growing by the minute, Love Drinks has launched a special cocktail competition with two lucky mixologists being given the opportunity to visit the widely-acclaimed Zignum and El Recuerdo mezcal producers in Oaxaca, Mexico.   

The competition and judging is being run in collaboration with Barlife and full terms and conditions, plus details on how to enter can be found at www.barlifeuk.com/two-trips-to-oaxaca-mexico-with-el-recuerdo-zignum-mezcals-to-be-won/

Mixologists have the opportunity to create a cocktail using El Recuerdo Abocado Con Gusano, Zignum Resposado or can create and enter one of each. The deadline for entries is the 10th June 2022.   

For both drinks, mixologists will have to use a minimum of 30ml of the chosen mezcal and have a maximum of 1 homemade ingredient. Following the Barlife judging, heats will take place across the country in early July.  

Drinks will be scored on the following: 

  • Taste – 50 points 
  • Visual Appeal – 10 points 
  • Aroma – 5 points 
  • Hitting the brief – 10 points 
  • Presentation – 25 points 

El Recuerdo – made famous by its association with American mixed martial artist and UFC champion Jorge Masvidal – and the ultra-premium, multi-award winning ZIGNUM® Mezcals were launched by Love Drinks in 2020.   

Hailing from and proudly showcasing the vibrant and colourful Oaxaca region, the brands only use the finest Espadín plants in production and the most sustainable methods. 

El Recuerdo Mezcal is the essence of Oaxaca; its attitude, character and pride in a bottle. It is a traditional smoky mezcal, with the agave cooked underground with certified wood over river rocks and is the number one selling mezcal in Mexican Duty Free. 

Zignum is inspired by the beauty of the most important civilisation of the Zapotec culture, Monte Albán, the ancient city synonymous with Oaxaca and the famous Zapotec temples. Zignum Reposado is aged in American White Oak barrels and is celebrated as an exceptionally smooth mezcal, winning it many awards along the way. 

A growing trend in the last few years across the UK, Mezcal is defined as any agave-based liquor and can be made from over 30 varieties of agave such as Espadín, Tobalá, Tobaziche, Tepeztate, Arroqueño and Blue Agave, which is famously used to make tequila.   

Often savoured neat in Mexico or utilised in a wide range of cocktails and serves, the famous spirit offers incredible versatility, depth and flavour, plus is incredible when paired to different foods across the sweet and savoury spectrum.   

Samantha Burke, Managing Director of Love Drinks, said: 

“The interest for mezcal has been astounding these past few years and this will continue to grow as more discerning drinkers discover the category. We’re delighted to be rolling out our first mezcal competition for our El Receurdo and Zignum brands this summer. It’s an unbelievable, once-in-a-lifetime prize so we’re looking forward to seeing what the UK’s talented mixologists have up their sleeves when it comes to sexy serves for summer.” 

About Love Drinks 

Love Drinks is an independent import, distribution and marketing company for premium quality spirits, liqueurs and craft beers. Their portfolio represents quality, craft-distilled and family-owned brands that have a rich provenance, heritage and history. 

Founded by Kirsty Loveday BEM in 2007, Love Drinks represent Abelha Organic Cachaça, The Bitter Truth Cocktail Range of Bitters and Liqueurs, Conker, Einstök Icelandic Craft Beers, Goslings Bermuda Rums, Hernö Gins, Pedrino Spritz, White Heron Drinks and the El Recuerdo and ZIGNUM® Mezcal Brands. 

Love Drinks holds the silver accreditation for Investors in People and recently launched Love Well – a pioneering initiative to help the health and wellbeing of people working in the hospitality industry.  The company was named Drinks Business Drinks Distributor of the Year in 2019.   

For more information visit www.lovedrinks.com or follow on Facebook – @lovedrinksltd Instagram – @love_drinks_ltd or Twitter – @Love_Drinks.  To speak to someone, call 0207 501 9630. 

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