A company based in Brighton has become the first training school in England to gain accreditation to offer the Whisky Ambassador programme.
The Mixology Group’s Mixology School can now offer the specialist training in London and Brighton as well as at bars and restaurants. Its director Myles Cunliffe has been given certification alongside the school’s expertly qualified trainer team to lead and teach the programme nationwide.
The programme, designed especially for the licensed trade, is an insightful, definitive qualification taught over a day. It provides knowledge and training on a vast range of whisky-related topics including history, the economic impact and importance, production, cocktail creation and sales techniques.
Myles said: “The Whisky Ambassador programme is essential to the modern industry professional. It will empower you and your staff with the knowledge and skill to not only recommend and sell whisky but add value to the customer experience. Training on this level is the future of the hospitality industry.”
The Mixology Group will be hosting one course every quarter and is currently looking for partnerships with whisky brands to provide comparative tastings as part of the programme.
The Whisky Ambassador programme is accredited by the BIIAB, the UK’s leading provider of qualifications for the licensed trade. For details of training locations in England, Scotland and the rest of the world, click here.