Batemans reveals rebranding and new products

Jaclyn & Stuart BatemanLincolnshire-based family brewer Batemans is celebrating its 140th anniversary by launching new branding alongside new products including biscuit-inspired beers.

Bearing the new strapline “Craft brewers since 1874”, the revamped product branding has a more contemporary design while highlighting the heritage and expertise of the brewery.

This is supported by new pump clip images for the core XB and XXXB beers, with “key-ring” descriptions attached to inform the customer about their choice.

Its Salem Porter beer has been rebranded under the new Salem Bridge Brewery range, which features imagery of the ancient bridge that the brewery windmill overlooks.

As part of rebranding its portfolio, Batemans has extended the maturation and secondary fermentation time for its beers to give them an even more satisfying body and flavour.

Batemans is also launching a selection of new craft beers, including the Bohemian Brews range, which is infused with exciting flavours, including Mocha, Mocha Amaretto, Orange Barley and Hazelnut Brownie.

These richly flavoured beers undergo extended maturation in the brewery cellars to ensure their quality. They are available in bottle and, for limited periods, in cask.

Batemans is also introducing Biscuit Barrel Beers, which combine all the flavours of classic biscuits with the traditional brewing recipes of cask-conditioned beer.

Beer and biscuits share many common raw materials such as barley, oats, malt and cane sugar, and these beers feature subtle overtones and nuances of biscuit flavours.

They are brewed on a seasonal basis and represent the crispness of spring, the lightness of summer, the autumnal colours of autumn, the long dark nights of winter and the traditional fruits of Christmas. Flavours in the range include Oatmeal for the spring, Digestive Biscuit for summer, Bourbon for autumn, Chocolate Digestive for winter, and Fruit for Christmas.

In addition, Batemans has launched Golden Swallow, a golden beer with hints of passion fruit, as part of the Salem Bridge Brewery Beers range, as well as Black & White, a dark and smooth full-bodied beer with a 3.6% ABV and fruity flavours and nutty undertones.

Its new Black Pepper Ale is a strong pale ale brewed with chocolate, crystal and wheat malts, and blended with spicy English Challenger, Golding and Styrian hops, creating a peppery aroma and flavour balanced by a subtle fruitiness.

Drinkers can also add some ground Asian black pepper from an attached sachet to enhance the flavour.

Stuart Bateman, managing director of Batemans Brewery, said: “This year marks a momentous occasion for us as we celebrate our 140th anniversary. In recognition of this achievement, we’ve evolved our branding, and also introduced a range of new beers which demonstrate the heritage and expertise of our brewery while offering tastes and flavours that are incredibly modern. We’re extremely proud of these new beers, and hope our customers and fans enjoy them.”

Batemans has brewed beer in Wainfleet since 1874 and has nearly 70 pubs in its estate, predominately in Lincolnshire, Derbyshire Dales and Norfolk.

Stuart is pictured with fellow director Jacqui Bateman.

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