Bacardi Brown-Forman Brands (BBFB) is planning a raft of activities for London Cocktail Week across its portfolio, from Grey Goose vodka to Bombay Sapphire gin.
Aimed at both cocktail-loving consumers and bartenders, the events range from trade seminars and pop-up bars to “avant-garde” parties, scheduled throughout the week from October 3 to 9.
Bacardí rum, Grey Goose and Bombay Sapphire will be found at the heart of the London Cocktail Week village that is taking over part of Old Spitalfields Market in east London throughout the week.
They will each partner with a top London bar or restaurant to bring the spirit of each brand to life for visitors through an immersive, theatrical cocktail experience.
Bacardí is teaming up with The Rum Kitchen to bring a taste of Miami to London with tropical cocktails and a “beach chic” atmosphere.
Inspired by the bistros of the continent, Grey Goose will be teaming up with restaurant Duck & Waffle to invite vodka lovers and Francophiles to enjoy café culture with “extraordinary” cocktails.
Bombay Sapphire is partnering late-night bar Cahoots to take visitors on an “exquisite journey”, inviting them to discover the tastes and cultures of the world through some special creations.
Bartenders can attend daytime inspirational seminars hosted by BBFB’s brand ambassadors: Bacardí’s Metinee “May” Kongsrivilai, Grey Goose’s Myles Donneky and Bombay Sapphire’s Renaud de Bosredon.
Taking place on the brands’ respective stands in the Cocktail Village, the seminars are aimed at educating and inspiring the bar community.
On Tuesday October 4, May will take attendees on a journey exploring the evolution of the classic rum cocktail, while Myles will be looking at the world of drinks, inspired by the Espresso Martini. On Wednesday October 5, Renaud will invite bartenders to join him for an “all gin” supreme masterclass. To attend these masterclasses, bartenders should contact email@example.com.
To extend the London Cocktail Week experience beyond Old Spitalfields Market, BBFB will also offer London Cocktail Week wristband wearers specially-created cocktails made with spirits and liqueurs within the portfolio such as Woodford Reserve whiskey, Patrón tequila, Chambord black raspberry liqueur and Jack Daniel’s whiskey as well as Bacardí and Grey Goose.
Wristband wearers can buy cocktails for only £5 on the stands as well as at a series of partner bars such as London Cocktail Club Bethnal Green, Joyeux Bordel, Sager and Wilde and many more. See below for the full list.
BBFB will also be bringing the party spirit to London Cocktail Week with St Germain elderflower liqueur, Bombay Sapphire and Bacardí all hosting parties during the week. See below for details.
Shervene Shahbazkhani, UK head of trade advocacy at BBFB, commented: “BBFB is at the heart of the UK’s cocktail scene and so we are committed to supporting the bar community during such a key occasion for the trade.
“London Cocktail Week is the perfect opportunity to shout about what our brands and key partner bars are able to deliver when it comes to keeping the London cocktail scene one of the most exciting in the world.
“Our aim is to give our brands and partner bars strong visibility, whilst providing cocktail lovers with a truly engaging experience throughout the whole week. So make sure you don’t miss out on our activities.”
For more on London Cocktail Week, visit https://drinkup.london/cocktailweek/.
Monday October 3
Joyeux Bordel, Shoreditch
Le femmes du bar: St Germain global brand ambassador Camille Vidal will host an evening of St Germain cocktails with leading industry ladies. Open to the public.
Wednesday October 5
Little Bat, Islington
A family affair, Legacy reunion: New Zealand’s Bacardí Legacy winner 2014, Barney Toy, is joined by some of the past Legacy global winners, offering an evening of exquisite Bacardí cocktails to the public.
Saturday October 8
Ace Hotel, Shoreditch
The Glasshouse Project party: Bombay Sapphire will host an evening of exquisite cocktails to celebrate the launch of The Glasshouse Project – a creative design collaboration between Bombay and some of the most innovative figureheads of today’s bar industry.
Brand ambassadors’ seminars
Tuesday October 4
Bacardí stand, Old Spitalfields Market
Back to the Future: Join Bacardí ambassador Metinee Kongsrivilai for a rum cocktail masterclass on the evolution of the rum classic cocktail from the Mojito to Miami Vice.
Tuesday October 4
Grey Goose stand, Old Spitalfields Market
Coffee Confidential: Join Grey Goose ambassador Myles Donneky for a vodka cocktail masterclass to discover the world of coffee and cocktails combined with a range of drinks inspired by the Espresso Martini.
Wednesday October 5
Bombay Sapphire stand, Old Spitalfields Market
The misunderstood martini cocktail. Join Bombay Sapphire ambassador Renaud De Bosredon for all things gin: Why this exquisite classic goes beyond shaken and stirred and is a respected cocktail that has stood the test of time.
£5 wristband bar parners
Satan’s Whiskers & Bacardí 8
Sager and Wilde & Patrón
London Cocktail Club Bethnal Green & Bombay Sapphire
Peg + Patriot & Woodford Reserve
Cahoots & Bombay Sapphire
The Rum Kitchen & Bacardí Oro
Oxo Tower & Patrón
Joyeux Bordel & St Germain
Bungatini/Bunga Bunga & Martini Riserva vermouth
White Lyan & Jack Daniel’s
South Place Hotel & Chambord