BBPA produces World Cup guidance for licensed trade


world cupDefinitive guidance on showing the World Cup in pubs and bars has been produced by the British Beer & Pub Association.

With the tournament due to start in 20 weeks, the new advice has been developed with the support of the Local Government Association (LGA) and the Association of Chief Police Officers (ACPO).

With some of the matches in Brazil being screened late in the evening in the UK, guidance includes contacting the police and licensing officers to let them know in advance of plans for showing World Cup events.

Due to the late finishes, licensees are advised to make taxi numbers and information on late-night public transport readily available to help customers to leave the venue safely.

The guidance can be downloaded from the BBPA website as a PDF by clicking here.

Around four million people went to pubs and bars in 2010 to watch the first England World Cup game, according to the BBPA.

BBPA chief executive Brigid Simmonds said: “Pubs are the home of live sport and they should be at the heart of the 2014 World Cup. This new BBPA guidance has been designed to ensure that Brazil 2014 events can be a success.

“If pubs follow the guidance and work closely with their local authorities, we can ensure that as many people as possible can enjoy this exciting sporting spectacle at their local.”

Councillor Tony Page, LGA licensing champion, said: “Councils will always seek to say yes to well-run businesses which have proven that they can cater effectively for selling alcohol at events where emotions run high.

“However, they also have a responsibility to residents who may live in close proximity to popular venues and may be exposed to significant disturbance as a result. Licensees should begin discussions with councils, and their neighbours, at an early stage so that the best solutions can be found.”

National policing lead on alcohol and licensing, Chief Constable Adrian Lee, said: “Our aim, which we know is shared by the licensed trade, is to ensure that everyone who wishes to can enjoy this summer’s matches in the comfort of their local pub, with friends and fellow enthusiasts is able to do so in a safe environment and that they drink responsibly.

“It is important that people’s enjoyment of the World Cup takes place in a peaceful and safe manner, and this guidance is a great resource for publicans seeking to make the most of this sporting highlight without compromising on standards.”


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