BCB is Coming to London


With BCB Shows in Berlin, Brooklyn, Sao Paulo and Singapore as well as Imbibe Live in London, RX offers strong trade shows internationally for the beverage industry in its portfolio. From 2025, Imbibe Live will become part of the global BCB family and will be rebranded as BCB London, in order to give the event an even better position in the circle of global bar and beverage industry trade shows.

BCB is one of the leading international trade show brands for the bar and beverage industry. BCB London will be the place to be for the global drink sector to do business and networking, especially for UK and Irish markets. It will be focused on high-quality spirits, beers, the wider drink category and showcasing the newest products on the market, providing education and knowhow as well as covering the hottest trends from around the globe to bring the BCB vibe to London.

BCB London provides a high-quality platform for industry players to present themselves specifically to the UK and Irish markets. Enabling international companies to enter this dynamic and diverse market, to position their premium brands in the UK and Ireland, to make key on-trade as well as off-trade connections and to meet their bar and beverage industry partners from all over UK. National and regional companies will have the opportunity to position themselves amongst the best of the best and network with both independent and group decision makers.   

BCB London offers visitors a unique networking platform for the national and international professionals of the bar and beverage community.

Whether for exhibitors or visitors: the focus is always on business and bringing real value. “As a vibrant metropolis, London is the perfect location to expand the BCB family. For the international industry, the market offers very good conditions for business,” says Petra Lassahn, Event Director of BCB. Exhibitors will benefit from new offers such as Matchmaking, which RX uses to bring supply and demand together in an even more targeted way. Visitors will experience the whole world of spirits with numerous new ideas from the world’s bar hotspots.

Are you excited to see what BCB London will be? More information will be released from September 2024. 

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