Be At One invests in ‘flair graded’ bartenders

Flair bartending

National bar group Be At One has introduced the World Flair Association’s flair bartending grading system across their entire operation.

Presenting a grading system with ten levels to progress through, the World Flair Association (WFA) is the most widely-adopted and recognised qualification for professional bartenders.

This is the first time that WFA will be offering the internationally recognised certification for in-house training rather than through bar and hospitality schools.

Flair bartending is the practice of bartenders entertaining customers with the manipulation of bartending equipment, cocktail shakers and bottles whilst mixing drinks. Having become hugely popular in the 1980s, flair bartending is now enjoying something of resurgence in popularity with new moves being adopted by some high end cocktail bars.

The announcement of the training certification comes just months after pub group Stonegate acquired Be At One in July this year. The group has taken over the chain of 33 bars across the UK, continuing the planned expansion with recent openings in Chelmsford and Birmingham.

Andy Collinson, co-founder of World Flair Association, said: “The WFA grading system was formed to create consistent professional standards for flair bartending worldwide. Bartending differs from country to country, so the grading system allows comparison no matter where you are.

““We’re thrilled to have such a large bar chain undertake our flair grading system. Flair bartending has recently re-ignited in popularity and having properly trained flair bartenders is certainly something that can really differentiate one bar from the next.

Gillian Lambden, people director from Be At One, added: “Be At One Cocktail Bars are dedicated to the training and development of our people, putting it at the forefront of everything we do.

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