Following a fit-out which exceeds half a million pounds, the new Be At One bar in Essex opens its doors.
Located in the heart of Chelmsford, the team of twelve is led by general manager Izzy who has returned to her home town to launch the bar, after three successful years at Be At One Brighton.
Over 100 cocktails are crafted daily by a team of skilled bartenders, from classics such as the Espresso Martini and summery Mai Tais to the Virtuous range which comes loaded with flavour but with waistline friendly natural sugars and lower ABV.
Following the national trend which sees an average of 1,500 sold per day across the group, the Pornstar Martini has proved a local favourite, topping the cocktail charts for sales.
The renowned 2-for-1 Happy Hour will be available at a set time every day. Each customer can also personalise their own by downloading the Appi Hour App to enjoy two cocktails for £10 at a time to suit them.
In July, UK pub chain operator Stonegate Pub Company acquired the Be At One group.
Andrew Stones, managing director at Be At One, said: “We’ve been looking to launch a bar in Chelmsford for a number of years and the fact that it aligns with us becoming part of Stonegate, and the many benefits that brings, is incredibly exciting.
“We’ve been welcomed with open arms and our guests not only seem to love what we do but have helped us to create an unforgettable party atmosphere in the town.”
Helen Charlesworth, managing director for branded bars & venues at Stonegate Pub Company, added: “It has been a delight to welcome the Be At One team into that of Stonegate.
“The Chelmsford launch is just another example of the success and brilliance of the brand and we very much look forward to fuelling its future growth and bringing their gorgeous cocktail to more towns and cities across the UK.”