Beefeater competition offers bartenders the prize of creating a gin


beefeater mixldn winner uk

A new search for the most creative and skilled bartenders has been launched for Beefeater gin, with a prize including the chance to create a limited-edition gin.

The sixth annual Beefeater MIXLDN competition challenges them to devise an original serve inspired by an iconic London film – reflecting how the gin has always been made in the capital.

They are asked to submit a cocktail recipe concept, using Beefeater London Dry or Beefeater 24 gins, plus its inspiration at beefeatermixldn.com.

The best entrants in the UK will be invited to a national final later this year to present their concept and craft their serve in front of judges.

The winner will join others from other national finals around the world for global finals in London in February next year.

Judges will include Beefeater global brand ambassadors Tim Stones and Sebastian Hamilton-Mudge who are pictured above with the previous UK winner, Joe Schofield of The American Bar and The Beaufort Bar at The Savoy in London, and Matt Pomeroy, head of brand education for Beefeater distributor, Pernod Ricard UK.

Finalists will enjoy a series of exclusive experiences, access to some of London’s most iconic institutions and time with renowned leaders from inside and outside the bar industry to help inspire and develop their craft.

The winner will not only be named Beefeater MIXLDN global champion but will also work with Beefeater’s world-renowned master distiller Desmond Payne on creating their limited-edition gin.

Eric Sampers, Beefeater global brand director, said: “We’re delighted to announce the launch of Beefeater MIXLDN 6, a truly exciting event that year on year showcases why Beefeater and mixology go hand in hand.

“Our home in London is a constant source of inspiration. This year is set to reveal cocktails that are as iconic and exciting as the films behind them.

“As the world’s largest gin cocktail competition, we are confident that the calibre of entrants will be second to none – we cannot wait to celebrate the skills and flair of the world’s most creative bartenders.”

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