Beefeater unveils new gin for visitor centre opening


BEEFEATER LONDON GARDEN GINA new gin from Beefeater has been unveiled to celebrate the opening of the distillery’s new visitor centre in London.

Beefeater London Garden gin, at 40% ABV, combines flowering herb lemon verbena and aromatic thyme with the signature citrus notes of Beefeater.

It was developed by master distiller Desmond Payne, who took inspiration from the London Chelsea Physic Gardens, which are around the corner from founder James Burrough’s original distillery in Chelsea.

“I’ve often been drawn to these wonderful gardens for inspiration, and this exclusive edition is the outcome of a few indulgent taste experiments,” Desmond said. “I’d like to think that Mr Burrough would have approved.”

The new gin will be available for £22.50 a bottle exclusively at Beefeater London: The Home of Gin – the visitor centre in Kennington, south London, after it opens to the public on May 22. It is also available at some bars such as NOLA Bar in Shoreditch, east London.

Home to Beefeater since 1958, it will be the capital’s first dedicated gin distillery visitor centre, taking people on an interactive journey through key moments in the history of London gin.

It will range from the cobbled Victorian street markets of Covent Garden to the gin production process, allowing people to see, touch and smell the botanicals used to create Beefeater’s gins.

Desmond said: “We are delighted to be opening the doors to the Beefeater distillery and we look forward to welcoming gin fans from across the city, the country – and indeed the world – to our home here in Kennington.

“Beefeater London: The Home of Gin is testament to our commitment to enabling gin enthusiasts to learn more about the craftsmanship and provenance of our gins and we are proud to be the only historic London gin distillery to be providing the full story of the capital’s 300-year history of gin.”

Tickets are on sale now via www.beefeaterdistillery.com, priced at £12.


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