Independent wine & spirits company Sovereign Brands reinforces its culture of breaking with convention with the launch of a blue sparkling wine.

Luc Belaire has announced the newest handcrafted cuvée to join the Belaire family: Belaire Bleu. The limited-edition release is a spectacular sapphire color, inspired by the beautiful blue waters of the Côte d’Azur, in Belaire’s country of birth, France.

With stunning aromas of fresh berries and tropical fruits, Belaire Bleu is balanced with an elegant freshness and roundness which make this cuvée truly special. This exciting blue bubbly makes a compelling statement when enjoyed by the glass and is ideal for dramatic cocktails.

Belaire Bleu is the perfect harmony of the old world and the new. It is crafted by 5th and 6th generation father-and-son winemakers at Belaire’s 120-year-old Maison, and combines ancestral winemaking traditions with a bold new look worthy of the brand’s trend-setting consumers and boundary-breaking celebrity fans.

Uncork a bottle of Belaire Bleu to discover this truly unique cuvée with a taste and color like no other wine. It is effortlessly drinkable, mixable, and extraordinary both in the glass and on the palate with a daring color, showcased by a crystal clear bottle. Embossed foil labels, like those of Belaire’s award-winning Belaire Gold and Belaire Luxe Rosé, and a matching foil capsule, are the perfect complement to this exquisite wine.

Belaire Bleu is expected to splash onto the scene in much the same way as the company’s first release, Belaire Rosé. The brand’s flagship cuvée, sold in a unique opaque black bottle, has proved to be a successful way to differentiate the brand and connect with consumers seeking a different drinking experience. Belaire Rosé is now the No.1 premium Rosé in America in the sparkling wine and champagne category*, with Belaire Luxe Rosé close behind.

Brett Berish, CEO of Sovereign Brands has said, “Belaire Bleu is the ultimate addition to an already outstanding family of wines, and to our wider portfolio at Sovereign Brands. Our ethos of breaking from convention has helped us carve out a formula for creating award-winning brands. Our fans demand something different: exceptional drinks which reject the ordinary and embody the future. Belaire, Bumbu and McQueen and the Violet Fog continue to grow at triple digit rates; and we know Bleu will continue that trajectory for Belaire.”

Fans can purchase Belaire Bleu as it arrives in stores, restaurants, and nightclubs around the world from today, and can keep up with the roll out by following @OfficialBelaire on social media.

*Among all Wines – Still or Sparkling/Champagne. Based on National Survey of Multi-Channel Market and Package Retailers, obtained by Luc Belaire, 52 Week Sales Ending 02/20/21 vs Prior Period

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