Belushi’s bars triumph in breakfast competition with ‘badass’ bap


Belushi's Badass Breakfast Bap

Belushi’s bars have triumphed in a competition run by foodservice specialist Aviko to find the best Great British breakfasts.

Gustavo Galvoa, UK food support manager at Belushi’s, won the best breakfast bap category for the Badass Breakfast Bap (pictured above) which is on the menu at the bars in the UK and the rest of Europe, operated by Beds & Bars.

It features two rashers of smoked back bacon, a fried egg, hash browns, pork sausages and homemade barbecue Jägermeister baked beans in a toasted brioche bun.

Gustavo said: “We revamped the breakfast menu at Belushi’s around five months ago which is when we launched the ‘Baddass Breakfast Bap’ and it has fast become the diners’ favourite after the traditional full English and the American breakfast.

“We run hostels as well as bars, so we have a steady stream of customers every single morning. It’s important to us that we offer something unique to kickstart their day which is why we introduced a full cooked breakfast inside a bap, using Jägermeister in the baked beans for an extra boost.

“It’s exactly what our customers are looking for and we’re thrilled to have cemented its popularity further by winning Aviko’s Great British Breakfast Competition.”

The prize for best hot breakfast in Aviko’s Great British Breakfast Competition was The Gloucester Old Spot in Bristol with The Big One (pictured below): locally sourced smoked back bacon, sausages and black pudding with vine tomatoes, garlic Portobello mushroom, hash browns, spinach, baked beans and a choice of poached, fried or scrambled eggs, as well as the pub’s “legendary” rosemary and smoked paprika potatoes.

Amy Devenish, owner of The Gloucester Old Spot, said: “We’re delighted to have won – particularly as we’re a relatively new business. This dish has been on our breakfast menu since The Gloucester Old Spot opened 13 months ago and it’s really popular among the hungry diners.

“’The Big One’ is a massive plate of food and the quality – which is really important to us – is superb, yet it’s also great value for money. We’re proud that it’s getting the recognition it deserves. To have this win under our belts, despite only being open a little over a year, is great news!”

The competition forms part of Aviko’s Great British Breakfast campaign which highlights the opportunity the booming breakfast and brunch market brings to operators.

To enter, chefs, caterers and operators were encouraged to share – in no more than 50 words – what it is that makes their breakfast great, with the champion of each category winning a weekend for two people in London with breakfast at The Wolseley.

Mohammed Essa, general manager UK and Ireland at Aviko, explained: “Almost a third of people choose to eat breakfast out of home at least once a week so there’s an exciting opportunity for operators to meet this demand and really profit.

“We wanted to showcase and reward those operators that are going above and beyond with their breakfast offering and were really impressed with the level of entries. Congratulations to both Gustavo at Belushi’s and Amy at The Gloucester Old Spot for their winning entries – they thoroughly deserve them and we hope they enjoy their prize.”

The Gloucester Old Spot breakfast

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