Belvedere promotes spritzes as part of all-natural message


Belvedere Spritz

Ideas for all-natural, low-sugar spritz serves are being promoted for Belvedere Vodka as part of a campaign to highlight the brand’s “naturalness”.

The Belvedere Spritz Collection features 12 natural and deliciously refreshing long drinks full of fruity flavour, low in sugar and simple to create.

Faithful to the popular spritz recipe, the Belvedere Spritz is prepared with a naturally flavoured modifier, topped off with soda and tonic water, and finished with two fresh garnishes.

They were introduced to the trade alongside a new manifesto for the brand under the heading of “Be Natural”, which sets out commitments to maintain an all-natural approach to making the vodka.

Belvedere is crafted from just two ingredients – Dankowskie rye and artesian water – with no additives or enhancements. The recipe is in accordance with the Polish geographical appellation, which protects a 600-year vodka-making tradition, with no sugar ever added.

Claire Smith Warner, head of spirit creation and mixology at Belvedere Vodka, said: “At Belvedere, we believe that being natural should flow into everything we do, and our new manifesto highlights our all-natural attitude, from the fresh local ingredients we select, to the agriculture partners we support, to the environmental impact we strive to reduce.

“As we keep our vodka simple and naturally full of flavour, our drinks should follow a similar recipe. The Belvedere Spritz Collection is the best embodiment of this philosophy, all low in sugar, all refreshing and delicious.”

The signature Belvedere Spritz
30ml Belvedere Vodka
30ml Lillet Blanc
Soda water
Fever-Tree Tonic Water
Combine vodka and Lillet Blanc in a Belvedere spritz glass over ice and top up with soda water and tonic water. Garnish with two grapefruit slices and a sprig of thyme.

Belvedere’s “Be Natural” manifesto
1. We like to keep things simple: rye, water character.
2. We respect our roots.
3. We support our agricultural partners.
4. We look after our environment. It’s the only one we have.
5. Our flavoured vodkas are flavoured with fruits from a tree, or a bush, not from artificial chemicals in a lab.
6. We don’t sugar coat.
7. We source local ingredients where possible.
8. We follow a minimalist recipe.
9. Drinking responsibly means sweetening responsibly too.
10. We will always be at the intersection where good food meets great.

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