Belvoir Fruit Farms has added a four-strong range of craft mixers to its family of hand-made premium soft drinks.
The new collection, which is available exclusively to the on-trade, comprises an Indian Tonic Water, an infusion of fresh citrus fruits with botanical extracts and quinine; an Elderflower Tonic, made using the signature hand-picked elderflower from the Belvoir plantations; and a Low Calorie Tonic Water, which contains just 22kcal per bottle.
Completing the range is Belvoir’s new Ginger Ale, a blend of fresh ginger root infusion with botanical extracts, a touch of lemon juice and carbonated spring water, which is designed to be mixed with dark spirits and bold, juniper forward gins.
All four varieties are crafted using a cold infusion process and a bespoke base citrus syrup for a “layered flavour and soft finish”.
The range claims to be 100% natural, with no artificial ingredients. Instead of using citrus acid as a preservative, Belvoir uses lemon. This provides a “fresh, authentic taste” and has the ability “to bring out the quality” of the spirit thee tonics are mixed with.
Pev Manners, MD of Belvoir Fruit Farms, said: “Our range of craft mixers is the natural extension to the Belvoir Family of drink, and, we think, completes it.
“All our drinks are made using fresh ingredients and we are the only brand that claim to be completely natural with no artificial colours, flavourings, sweeteners or preservatives across the entire range.
“Belvoir’s mixers give consumers and customers the chance to try something totally new and fresh and which we feel sure will enhance their drinking experience.”
Alongside the introduction of the new tonic range, Belvoir has also unveiled a new look for its 250ml Pressé bottle, designed to bring it into line with the larger 750ml Pressé and 500ml Cordial.
The “modern yet classic” shape of the bottle is indented to provide greater standout on shelf and appeal better to both genders, while at the same time, retaining Belvoir’s trademark premium look and feel.
The label information has also been simplified and made more visible for trade and consumer ease, all of which is hoped to drive sales of the 250ml format.
Pev added: “Our old 250ml Pressé bottle shape was a little ‘fuller’ and took up more space on shelf. The new bottle is slimmer and stacks more easily, enabling more bottles to stand side by side.
“The slightly taller shape also means that our well-recognised and iconic ‘swoosh’ on the 250ml label now sits in line with the rest of the Belvoir product family, creating a better sense of unity across the range.”