Hotel bar creates immersive experience for tasting cocktails

Out of the Blue

A hidden space has been created at London hotel The Berkeley where cocktails are enhanced through an immersive experience of aromas, sound and 360-degree video.

Launched last night, Out of the Blue has been developed by the team at The Blue Bar at the Knightsbridge hotel in partnership with Bacardi Brown-Forman Brands.

It is described as “an explorative journey of taste by stimulating the senses through a combination of the finest ingredients and bespoke, state-of-the-art technology”.

Guests are surrounded by the 360-degree film along with sounds and molecular scents designed to enhance the perception of flavour by stimulating all the senses, based on ideas around how flavours are affected by context.

Taking inspiration from the Blue Bar’s True Colours menu, four taster-sized cocktails have been created using Bombay Sapphire gin, Grey Goose vodka, Bacardí Ocho rum and Aberfeldy single malt scotch from Bacardí Brown-Forman Brands and Laurent-Perrier Champagne.

The cocktail sequence is intended to create “a coherent flavour experience, tantalising the taste buds through a journey where light acidity and sweetness is balanced by potency and depth”.

Daniel Baernreuther, director of food and beverage at The Berkeley, said: “Every good barman knows that a cocktail is more than the sum of its parts. By stripping away the traditional cues, the ‘Out Of The Blue’ experience will bring a focus on ingredients, allowing connoisseurs the chance to explore taste through a blank canvas and experience cocktails like never before.”

Bacardi Brown-Forman Brands has signed a two-year exclusive partnership with The Berkeley to launch the ‘Out Of The Blue’ experience. It is by reservation only for up to only four guests in hourly slots between 5.30pm and 11pm, priced at £200 including VAT.

Amanda Almond, managing director of Bacardi Brown-Forman Brands in the UK, said: “As one of London’s leading luxury hotels and bars, we are thrilled to have formed this partnership with The Berkeley. It is important for us to support bar teams who have such innovative vision and to help lead the way in creating truly unique drinking experiences. We hope to work even more closely with The Berkeley in the future.”

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