Bestway warns over early Mother’s Day and Easter

Roast Leg Of Lamb

Bestway Wholesale is urging bars, restaurants and pubs to start preparing now for 2016’s early Mother’s Day and Easter celebrations.

With Mothering Sunday falling on Sunday March 6 and the four-day Easter weekend starting with Good Friday on March 25, operators will need to have their food and drink offer in place in good time to maximise sales.

To support its customers, Bestway will be promoting a range of food and drink products targeting both Mother’s Day and Easter menus, as part of its regular two-monthly price-hold deals.

Products discounted will range from fresh lamb (pictured) and gammon joints ideal for family lunches on Mother’s Day and Easter Sunday to desserts and sparkling wine.

Ron Hickey, catering and on-trade sales director, said: “Mother’s Day and then the Easter weekend mark the start of the spring season for many operators, as more customers start to eat out. With the dates falling earlier this year than in 2015, it’s potentially more challenging to secure bookings.

“The offer of a set price per head for a family meal, or a free glass of bubbly for mum when she sits down to eat, can make all the difference.

“We’re including a range of products in our price-holds for March and April that will enable customers to promote their menus in the confidence that the prices will be guaranteed whether they buy at our 60-plus Bestway and Batleys depots, or order from us for free delivery.”

Bestway Wholesale is celebrating its 40th anniversary in 2016, and has put a strong focus on further building its relationships with caterers across the sector to deliver unbeatable service and make the business the first choice for operators right across the sector.

Ron added: “Along with our highly competitive prices, our offer also includes free delivery, products available on a sale-or-return basis and a range of payment options, with credit available and no credit card surcharges.”

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