Bidvest Foodservice adds 140 new products to its range

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Bidvest Foodservice has launched a total of 140 new food and drink products, as part of its 2017 Create Summer range.

Following months of research and development, inspiring new dishes include red velvet ice cream and Monuts – a hybrid between a muffin and donut.

Gail Bridgeman, campaign and studio controller at Bidvest Foodservice, said: “Consumers want to try new flavours, they are mindful of where their food has come from and are looking for experiences when it comes to eating out. Our new range reflects this thinking and helps pub chefs design bespoke menus that are right for their clientele, as well as giving them the ability to attract new customers with on-trend, fresh, tasty dishes.”

Highlights from the new range have been inspired by some of 2017’s biggest trends, including one they have termed Better Me which is important to 79% of consumers concerned about healthy eating and drinking and the impact of sugar in their diet. Tapping into this trend is the launch of Water Plus drinks, a health-conscious range, featuring honey-flavoured and standard birch water with added vitamins.

The rise of flexitarian dining also falls into the Better Me trend – with over one third of the population choosing to eat less meat for health and wellbeing reasons. In response, over half of the new 2017 summer range from Bidvest Foodservice is either gluten-free, vegetarian or vegan. Products include the Everyday Favourites Cajun Coated Crispy Fine Green Beans and the Premium Selection Honey and Root Veg Burger – with the addition of health-boosting quinoa, coated in a black onion seed crumb.

According to Bidvest, the idea of backing British is growing in a post-Brexit world and has led to a popular trend which it has termed GrEAT Britain. More consumers are supporting regional products, consolidating heritage, provenance, craft and skills. The launch of Bidvest Foodservice’s new Premium Selection Welsh Honey and Lavender Cake meets the demand for regionally produced products, while also tapping into the trend for flavour innovation. Artisan craft beer also continues to be popular and will feature in the new season brochure alongside British-sourced, Red Tractor certified fresh meat.

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