Bidvest to drop ‘3663’ for ‘new era’ for its foodservice business


bidvest 3663 lorry

One of the UK’s leading foodservice providers, Bidvest 3663, has announced that it is changing its name to mark a new era of development for the business.

From July 1, it will be known as Bidvest Foodservice, with a new logo that will appear across livery, signage and communications. Its website and email addresses will change to www.bidvest.co.uk and @bidvest.co.uk.

The company is also introducing a new vision, mission and values which are being rolled out through a company-wide internal engagement programme.

Chief executive Andrew Selley said: “Changing our name signifies much more than redesigning a logo. Our new identity marks a new era for Bidvest Foodservice in terms of culture, our structure and our operations.

“To be the best foodservice provider, we must be famous for providing service excellence and making life easier for customers, which in turn will help us build long-term relationships with customers.

“We have worked hard to review every aspect of the business with customer needs in mind, starting with the appointment of local depot general managers who have a key role in supporting the drive for service excellence. This has enabled us to put decision-making closer to the customer, so that our teams can be more responsive to local needs.”

Bidvest 3663 dates back to 1999 when the former Booker Foodservice was acquired from Booker by Bidvest Group. It was given the name of “3663” because that spelled “food” on a telephone keypad.

The company has been extending its services through investment in a new depot and headquarters in Slough and the acquisition of foodservice provider Cimandis in the Channel Islands.

Its ViVAS business offers wines, beers and spirits on the same order as customers’ food while the newly formed Bidvest Catering Supplies encompasses an extended offer of non-food and light-wares available to Bidvest Foodservice customers.

Andrew added: “As part of our review, we identified five key ingredients that our customers demand from their preferred foodservice supplier, from delivering service excellence and providing great food choices, to offering real value, being forward thinking and employing the best team. These ingredients are the bedrock of our business.”

Previous Punch Taverns to open its sixth sports bar under Champs name
Next Bar teams set to wow crowds at Monkey Shoulder final