Big Al’s creates guide to help licensees develop food offering

Big Al's pub grub

Foodservice supplier Big Al’s has launched a guide to help bar and pub operators to market their food offering and attract new customers.

The Pub Grub concept includes a downloadable, editable menu to provide licensees with inspiration for food that can be adapted to match the demands of their customers and reflect seasonal food trends. It also includes a Cook Time Guide, POS and checklist for getting started with a food offering.

It is being showcased at eilive 2017, the series of trade shows for publicans, taking place around the country. Upcoming dates for eilive are Event City in Manchester tomorrow (May 9), Olympia in London on May 16 and Elland Road in Leeds on May 18.

Designed to incorporate seamlessly with little by way of heavy branding, the Big Al’s food concept features a classic wood, chalk and blackboard design. Click here to download the guide.

Darragh Gilhawley, head of business development UK at Big Al’s, said: “We’re pleased to have been able to launch a tool we believe will help publicans grab a taste of the action and take greater advantage of the food market, which has become pivotal for operators over the last decade, with 9% growth expected in food-led pubs.”

“The independent pub sector has had a number of challenges in recent years with rising rates, tighter margins and rising wage costs. As consumers’ drinking habits change, Big Al’s has developed a solution for operators. Even selling just 10 more burgers a day could equate to an extra £12,000 per year with our easily accessible food proposition.”

The Big Al’s product range can be cooked and served from frozen in just minutes using only a microwave, including burgers, wings, hotdogs and pizzas.

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