Big Al’s responds to demand for gourmet burgers with new concept

Big Al's prime burger

Foodservice specialist Big Al’s has extended its range with a “behemoth” of a burger to help operators tap into the gourmet market.

The Chuck & Brisket Prime Burger is made with 100% grass–fed beef, fully traceable from farm to fork, with a tenderform 5oz format designed for “maximum bread coverage”.

Available from September, it can be cooked from frozen in six minutes. The rough edges give a classic home-style build style, which is increasingly popular.

Big Al’s has also developed a suite of marketing point-of-sale material as well as online marketing content, detailed video recipe tutorials, and front-of-house assets to ensure operators can make the most of the new Prime Burger.

Brand manager Michelle Stapleton said: “Only specific cuts of meat can be termed prime and the chuck and brisket cuts lend themselves to the authentic, premium offer that customers are calling out for. Providing this kind of transparency will allow operators to position themselves as trustworthy and reputable.”

Darragh Gillhawley, head of business development UK at Big Al’s, added: “Initial trials have seen that foodservice operators have seen a 10% uplift in footfall and burger sales with a 19% uplift in cash margin and strong repeat purchase.

“Research shows 26% of consumers want a greater selection of burger toppings, and this product allows operators to create custom-made burgers that look just as delicious as they taste.

“We’ve created four different serve suggestions, including a Mexican Burger and a Prime Smokestack, but the menu options really are endless.”

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