Pure Wild Spirits has appointed Indie Brands as the UK partner for its premium birch spirit, Freya.
Developed by David Wallwork and launched in 2016, Freya is a craft-made birch spirit. It is based on an exclusive recipe that is steeped in Norse mythology and Scandinavian heritage. The Goddess Freya “represents everything that the brand stands for” – independence, the power of nature and a wild spirit.
Two versions will be available in the UK: Freya Birch Spirit and Freya Woodsmoke, which is infused with a smoke of apple, chesnut and birch wood.
Established in 2012, Indie Brands is a leading independent distributor of premium brands in the alcoholic drinks market.
Brand manager Julia West said: “Freya has exciting and innovative points of difference in terms of look, brand messaging and flavour profile, and has created a whole new category within the drinks industry.
“We will be working with Pure Wild Spirits who are showing a real commitment to support and grow Freya in the UK market – something which resonates with us, and our trade partners.
“There’s no doubt that the UK is a key market for the brand, and this is set to be a truly exciting year.”