Birch spirit Freya signs to Indie Brands in UK


Pure Wild Spirits has appointed Indie Brands as the UK partner for its premium birch spirit, Freya.

Developed by David Wallwork and launched in 2016, Freya is a craft-made birch spirit. It is based on an exclusive recipe that is steeped in Norse mythology and Scandinavian heritage. The Goddess Freya “represents everything that the brand stands for” – independence, the power of nature and a wild spirit.

Two versions will be available in the UK: Freya Birch Spirit and Freya Woodsmoke, which is infused with a smoke of apple, chesnut and birch wood.

Established in 2012, Indie Brands is a leading independent distributor of premium brands in the alcoholic drinks market.

Brand manager Julia West said: “Freya has exciting and innovative points of difference in terms of look, brand messaging and flavour profile, and has created a whole new category within the drinks industry.

“We will be working with Pure Wild Spirits who are showing a real commitment to support and grow Freya in the UK market – something which resonates with us, and our trade partners.

“There’s no doubt that the UK is a key market for the brand, and this is set to be a truly exciting year.”

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