Bisto has launched a Love British Food Guide to help publicans and pub chefs celebrate UK suppliers and drive profits from the national celebration, which takes place from 16th September to 1st October.
One of a series of guides, it includes consumer insight, tips and expert-led advice from award winning chef and patron of The Cricketer’s Arms, Harry Kodagoda. The digital booklet also features six flavour-packed recipes created by Harry, which pub chefs can incorporate into their seasonal menus, such as a Guinness and Bisto braised beef cheek with Maris Piper mash and glazed vegetables and a twist on the Sunday nut roast, accompanied by Bisto.
The Love British Food Fortnight Guide gives insight into consumer dining habits, with research reporting 65% of consumers are more likely to visit a venue which highlights its ingredients are sourced from British farmers*. Plus, 56% of consumers say they are likely to pay extra for a dish where the main food item has been sourced from a British farmer*. The research demonstrates the value in publicans communicating their commitment to local food sourcing to customers. Highlighting the opportunity for pubs, Harry Kodagoda, comments:
“With the right menu offer and events, British Food Fortnight can be a real business booster, both during the fortnight and beyond. Use it to remind customers of the amazing British suppliers your pub partners with.”
Sarah Robb, foodservice marketing manager, Premier Foods Foodservice
“As one of the UK’s largest food manufacturers and home to some of the nation’s much-loved brands, we understand what drives customer loyalty. This Love British Food Guide is full of tips and menu inspiration to help pub operators maximise the big opportunity brought by this national celebration of the diverse and delicious food the UK produces.”
Alexia Robinson, Founder of Love British Food explains the benefits for businesses in participating in this event.
“So many pubs take part in British Food Fortnight and every year they report huge benefits to the pub as a result; great customer feedback, good local PR and, for many, increased footfall and takings. People love a British food menu promotion! Our advice to pubs is to use British Food Fortnight to shout about and showcase the British producers you support, local and further afield; or use the event as an opportunity to introduce a new supplier or a themed seasonal menu.”
To download a copy of The Love British Food Fortnight Guide, click here: Premier Foods – See how we support chefs with recipes and advice (premierfoodservice.co.uk)