London-based pre-batched cocktail company Black Lines has launched its ready-to-drink Negroni – the first of three new summer serves.
Made up of East London Liquor Company London Dry Gin, Campari, Vittore Spanish Vermouth and dilution, each 500ml bottle contains five serves and is also available on tap in a 20L key keg.
The team at Black Lines feel that this release will grant hospitality businesses the opportunity to cash in on the Negroni’s popularity in a “convenient, waste efficient manner”.
Kuleen Khimasia, co-founder of Black Lines, said: “We have been really happy with the feedback from our first bottle release and we are excited to add the Black Lines Negroni to our ready-to-serve range.
“It provides drinkers and hospitality businesses with a convenient way of serving a perfectly balanced Negroni, anytime, anywhere, without having to compromise on quality.”
Black Lines has partnered with nine up-and-coming artists and tasked each of them with creating an illustration for every serve that embodies the personality and history of each cocktail. For the Negroni, the brand has collaborated with Bristol-based artist Jamie Muck.