Westons Cider – the UK’s leading authentic cidermaker – is unveiling a bold new identity for its iconic Stowford Press, setting the stage for fresh growth across the on-trade.
Rolling out nationwide from 20th October, the refresh strengthens Stowford Press’ premium positioning, to deliver instant stand-out at the bar, and unlock stronger pull from today’s cider drinkers. With crafted, premium ciders continuing to attract younger audiences trading up, the new look gives operators a brand identity that is both contemporary and steeped in heritage.
More than 2,500 taps will be retrofitted in just six weeks, marking one of Westons’ biggest rebrands in recent years. Striking new tap handles and font lenses, distinctive POS, and contemporary glassware will ensure Stowford Press is instantly recognisable at every touchpoint. Permanent installations are already live in flagship accounts including Butlins and Gloucester Rugby, with further trade and consumer investment planned to fuel momentum into 2026.
The new look combines modern cues with Stowford’s Herefordshire roots, proudly communicating that 100% of its apples are locally sourced while retaining the iconic press design that signals authenticity. True to the brand’s Refreshingly Real ethos, the design balances heritage with a bold, modern edge – reassuring loyal fans while capturing the attention of a new generation of cider drinkers.
The refreshed identity ensures complete consistency across every touchpoint – from cans to pints, OOH to stadia – creating a unified, premium presence wherever drinkers encounter the brand. With Stowford Press now pouring in over 6,500 outlets nationwide, operators can be confident they’re stocking a cider that delivers on taste, entices drinkers, and strengthens rate of sale.
“This refresh is a game-changer for Stowford Press in the on-trade,” says Martyn Jones, Sales Director at Westons Cider. “We’re putting a modern, premium identity front and centre, making the brand impossible to miss at the bar. That visibility and confidence translates directly into stronger sales for our customers.”
Founded in 1880, Westons Cider has been crafting premium cider for four generations. Alongside Henry Westons – the UK’s number one cider SKU – Stowford Press sits at the heart of its portfolio, combining authenticity, craft, and modern appeal. The new-look Stowford Press will be pouring in pubs and bars nationwide from 20th October
