Bols consults bartenders for new honey liqueur

bols honey liqueurLiqueur and spirits group Lucas Bols has announced the launch of Bols Honey Liqueur after extensive consultation with bartenders.

It is described as “the first of its kind to be developed”, made from a blend of different honeys, including acacia, sunflower and malt, sourced from a variety of different environments to give a deep and complex flavour.

After receiving input from around 20,000 bartenders globally, the recipe was created by master distiller Piet van Leijenhorst to offer something new to the on-trade.

It provides an alternative to sugar as a sweetener in cocktails and also overcomes the practical issues associated with using natural honey. It has an ABV of 17%.

It has a strong malty taste with buttery, vanilla notes and a hint of orange peel on the nose, making it useful for enhancing the flavours of a range of cocktails.

Bols Honey Liqueur will be priced in line with other Bols liqueurs and launched in 500ml and 700ml bottles in selected markets around the world, including the UK where it is distributed by drinks company Maxxium UK.

It was previewed at the Cocktails Spirits bar show in Paris in June, where Bols said it gained “excellent feedback” from bartenders, and will officially be launched at European bar show Bar Convent in Berlin on October 8 and 9.

Lucas Bols chief executive officer Huub van Doorne said: “We discovered that honey is the most popular alternative to sugar in cocktails even though it is extremely difficult to work with behind the bar, often sticking to the bottom of the glass.

“This is an exciting launch as, by engaging and involving bartenders in the development process, we have been able to provide the solution to a long-standing issue and innovate to enhance the drinks experience for consumers.

“It also meets the need for fresh and natural products and offers a premium and versatile alternative, enabling bars to offer a point of difference.”

Bols is the world’s oldest distilled spirit brand, dating back to 1575, and now produces genevers including Bols Genever and a range of 38 liqueurs including innovations such as Bols Foam and Bols Natural Yoghurt.

Previous Gatecrasher plans investment after restructuring
Next Appletiser offers shopping prize with Eliza Doolittle