Bombay Sapphire seeks ‘sublime’ re-imagining of gin and tonic


Bombay Sapphire WMIB

Bartenders are being challenged to let their imagination run wild to create a “sublime re-imagining” of a gin and tonic in a competition for Bombay Sapphire gin.

Now in its fourth year, the 2015 Bombay Sapphire World’s Most Imaginative Bartender competition is open for entries, with a deadline of March 6 (extended from the original deadline of March 4.)

The competition challenges bartenders to create an original “sublime” serve that pays homage to the gin’s producers’ “pursuit of the most beautiful botanicals from the ends of the earth”.

They are asked to draw on their knowledge and creativity to take the Bombay Sapphire Gin & Tonic “to sublime territory” such as the exotic locations where the botanicals are sourced. The new serve has to be not only original and delicious to taste but also visually beautiful.

Alongside details of their cocktail, this year’s competition entrants are also being asked to submit an aerial shot of their serve that captures its sublime beauty (pictured).

Only 10 entrants will be selected to compete in the UK final taking place on March 30. Each national finalist will have the chance to visit the Bombay Sapphire Distillery at Laverstoke Mill in Hampshire and be mentored by Bombay Sapphire master distiller Nik Fordham to refine their cocktails and learn about the botanicals.

All competitors will present their re-imagined G&Ts to a panel of judges at the UK final. Five will be selected to go onto the Sublime Surroundings challenge where they will be required to source ingredients locally and create an inspired serve in just 15 minutes.

The winning bartender will represent the UK at the 2015 global final and go on an exploratory and educational trip to one of the 10 exotic locations where Bombay Sapphire sources its botanicals.

The UK final will be judged by last year’s UK winner, Rich Woods of Duck and Waffle in London, and Bombay Sapphire’s global brand ambassador Raj Nagra. They will be joined by guest judge Jason Hawkes, a celebrated photographer who has published over 40 aerial photographic books.

Bombay Sapphire UK ambassador Sean Ware said: “We are very excited by this year’s competition. The World’s Most Imaginative Bartender competition is a chance for ambitious bartenders to showcase their skills and take the classic gin and tonic into thrilling new territory.

“The standard was incredibly high last year and we hope to see it taken to even greater heights in 2015 as entrants create cocktails that not only taste great but look beautiful.”

To enter the 2015 Bombay Sapphire World’s Most Imaginative Bartender competition, participants should email mywmibentry@bombaysapphire.com to receive a submission pack and present their entry by March 6.

Updated March 4, 2015 with extended deadline.

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