Boost for Bloodshot with partnership

Bloodshot, a new spirit for making a Bloody Mary, has been added to the portfolio of drinks distributor Hi-Spirits. The company has formed a partnership with Little Devil Spices which officially launched the product in February this year.

Bloodshot Bloody Vodka Spirit is a premium, artisan blend of grain spirit produced from British wheat, combined with botanicals including chipotle, tabasco and cayenne peppers, coriander and celery seed, horseradish and lemon peel. Other ingredients include Worcestershire sauce, oak-aged ruby port, mild chilli juice, lime bitters, and lemon extract.

With an ABV of 29.9 per cent, it can be mixed with tomato juice and lemon juice to make a Bloody Mary, as well as a range of other cocktails, or served straight up as a fiery shooter.

The recipe was the result of extensive product development by Bloody Mary enthusiast Mark Douglas Hill, whose company Little Devil Spices produces the brand in West Sussex. Hi-Spirits will distribute Bloodshot in the UK on-trade and off-trade alongside its existing brand portfolio, which includes Antica Sambuca, Buffalo Trace bourbon, Sebor absinth and Fireball cinnamon liqueur.

Mark Douglas Hill said: “I set out to develop Bloodshot primarily because I wanted to enjoy the best possible Bloody Mary myself. The response, including our new listing with Waitrose, shows that many other people share my enthusiasm, and Hi-Spirits’ proven expertise in bringing new brands to market will be invaluable to Bloodshot’s continued growth.”

Jeremy Hill, chairman of Hi-Spirits, added: “The UK spirit market is driven by innovation and quality, and Bloodshot is a premium twist on a classic serve. We’re delighted to be working with Mark and the team at Little Devil Spices to ensure that cocktail enthusiasts can enjoy the ultimate Bloody Mary.”

On-trade wholesalers include Coe Vintners and Venus Wine & Spirits.

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